The power of SWOT analysis lies in awareness. With awareness you can find the solution to the weaknesses, whatever they might be.For some, that means Recoding DNA to overwrite limiting beliefs, for others it means Repairing Core Fractures and Clearing Toxic Emotions to heal past traumas. And in some instances, it means hiring the right kind of help to fill certain roles in business that are not your strength. nSWOT Analysis is instrumental in strategy formulation. It is a strong tool and it is best used as a guide, and not as a prescription.Successful people and businesses use it to build on their strengths, correct their weakness and protect against internal weaknesses and external threats.n SWOT Analysis helps in strategic planning in following manners: It is a source of information for strategic planning.nGives you an opportunity to take action and build your strengths.nGives you an opportunity to take action and reverse your weaknesses.nMaximize your response to opportunities.nOvercome your threats.nIt helps in identifying core competencies.nIt helps in setting of objectives for strategic planning.nIt helps in knowing past, present and future so that by using past and current data, future plans can be chalked out.nSWOT Analysis provide information that helps in synchronizing your resources and capabilities with the environment in which you operate.